Dial Direct Insurance in South Africa
Licence, claims and complaints
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Dial Direct company licensed in South Africa
| Company | Licensed as |
|---|---|
| Dial Direct Insurance Limited | Non-life insurers |
Source: Prudential Authority (South African Reserve Bank), Insurers List (Prudential Authority register retrieved on 28 October 2026). Names are reproduced as the regulator lists them. A licence is not a rating: it means the company may sell insurance in South Africa.
Dial Direct at the National Financial Ombud (2025 figures)
Dial Direct does not appear among the 25 non-life or 25 life participants with the most complaints in the National Financial Ombud's Annual Report 2025. The NFO publishes no figure below that list, and a missing line is not a rating. All 50 lines: complaints by insurer.
Before you buy from Dial Direct in South Africa
- Check that the policy is issued by one of the companies above — the licensed entity, not only the brand.
- For motor cover, check the insurer named on the policy schedule on the Prudential Authority's insurers list, and the broker on the FSCA register.
- Ask for the schedule and the exclusions in writing, and compare them with at least one other insurer.
- Keep in mind the claim rule that applies to every insurer: the insurer must tell you its decision in writing within 10 days and, if it rejects the claim, give you at least 90 days to challenge it (Policyholder Protection Rules, rule 17.6).
- If something goes wrong, complain to the insurer, then to the National Financial Ombud, free of charge (0860 800 900, [email protected]).
The rules above come from our guides: licensed insurers and how to complain.
Tulinde is independent and not affiliated with Dial Direct. Brand names belong to their owners.
Frequently asked questions
Is Dial Direct licensed in South Africa?
Yes. 1 Dial Direct company appears on the Prudential Authority list (Prudential Authority register retrieved on 28 October 2026): Dial Direct Insurance Limited.
How do I complain about Dial Direct in South Africa?
Write to Dial Direct first; if it does not settle, complain to the insurer, then to the National Financial Ombud, free of charge (0860 800 900, [email protected]).
How long does Dial Direct have to pay a claim in South Africa?
The same rule applies to every insurer in South Africa: the insurer must tell you its decision in writing within 10 days and, if it rejects the claim, give you at least 90 days to challenge it (Policyholder Protection Rules, rule 17.6).
How many complaints did Dial Direct get at the ombud?
Dial Direct is not among the 25 non-life or 25 life participants with the most complaints in the National Financial Ombud's Annual Report 2025; the NFO publishes no figure below that list.