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Insurer profile · South Africa

King Price Insurance in South Africa

Licence, claims and complaints

Short answerChecked 28 October 2026
In South Africa, King Price operates through 2 companies on the Prudential Authority list (Prudential Authority register retrieved on 28 October 2026): King Price Life Insurance Limited (life insurers); King Price Insurance Company Limited (non-life insurers). Each company is licensed on its own. Before you buy, check the insurer named on the policy schedule on the Prudential Authority's insurers list, and the broker on the FSCA register. You have the choice: compare King Price with the other licensed insurers before you sign.
LifeNon-lifeLicensed by the Prudential Authority · official list (Prudential Authority register retrieved on 28 October 2026)
On this page · 6 sections
  1. King Price companies licensed in South Africa
  2. King Price at the National Financial Ombud (2025 figures)
  3. Who leads King Price in South Africa
  4. Before you buy from King Price in South Africa
  5. FAQ
  6. Sources

King Price companies licensed in South Africa

CompanyLicensed as
King Price Life Insurance LimitedLife insurers
King Price Insurance Company LimitedNon-life insurers

Source: Prudential Authority (South African Reserve Bank), Insurers List (Prudential Authority register retrieved on 28 October 2026). Names are reproduced as the regulator lists them. A licence is not a rating: it means the company may sell insurance in South Africa.

King Price at the National Financial Ombud (2025 figures)

The National Financial Ombud is the free ombud for insurance complaints. Its Annual Report 2025 lists the 25 non-life and 25 life participants with the most complaints. The lines printed for King Price:

Name printed by the NFOTableCount in 2025Position by count, of 25
King PriceNon-life: formal complaints opened4189

These are raw counts, not rates: an insurer with more policies receives more complaints, and a complaint opened is not a finding against the insurer. All 50 lines: complaints by insurer.

Who leads King Price in South Africa

As named by the company itself (or by the Prudential Authority), read on 31 October 2026. Leadership changes: the linked page is the reference.

CompanyRoleNameSource
King Price Insurance Company LtdCEOJustinus van der Westhuyzenkingprice.co.za, read 31 Oct 2026
Founder, King Price InsuranceGideon Gallowaykingprice.co.za, read 31 Oct 2026

Everyone who leads insurance in South Africa — regulator, industry bodies, complaints bodies and the largest insurers: who's who in insurance in South Africa.

Before you buy from King Price in South Africa

  1. Check that the policy is issued by one of the companies above — the licensed entity, not only the brand.
  2. For motor cover, check the insurer named on the policy schedule on the Prudential Authority's insurers list, and the broker on the FSCA register.
  3. Ask for the schedule and the exclusions in writing, and compare them with at least one other insurer.
  4. Keep in mind the claim rule that applies to every insurer: the insurer must tell you its decision in writing within 10 days and, if it rejects the claim, give you at least 90 days to challenge it (Policyholder Protection Rules, rule 17.6).
  5. If something goes wrong, complain to the insurer, then to the National Financial Ombud, free of charge (0860 800 900, [email protected]).

The rules above come from our guides: licensed insurers and how to complain.

Tulinde is independent and not affiliated with King Price. Brand names belong to their owners.

Frequently asked questions

Is King Price licensed in South Africa?

Yes. 2 King Price companies appear on the Prudential Authority list (Prudential Authority register retrieved on 28 October 2026): King Price Life Insurance Limited; King Price Insurance Company Limited.

How do I complain about King Price in South Africa?

Write to King Price first; if it does not settle, complain to the insurer, then to the National Financial Ombud, free of charge (0860 800 900, [email protected]).

How long does King Price have to pay a claim in South Africa?

The same rule applies to every insurer in South Africa: the insurer must tell you its decision in writing within 10 days and, if it rejects the claim, give you at least 90 days to challenge it (Policyholder Protection Rules, rule 17.6).

How many complaints did King Price get at the ombud?

In the National Financial Ombud's Annual Report 2025: King Price 418 (non-life: formal complaints opened). These are raw counts, not rates per policy.

Who is the CEO of King Price in South Africa?

As named on the company's own pages read on 31 October 2026: Justinus van der Westhuyzen (CEO, King Price Insurance Company Ltd).

Sources

  1. Prudential Authority (South African Reserve Bank) — Insurers List
  2. National Financial Ombud — Annual Report 2025 (4 June 2026): statistics per top 25 participants, non-life (p. 32) and life (p. 48)
  3. King Price Insurance Company Ltd — leadership page
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Regulators in South Africa: Prudential Authority and FSCA

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King Price South Africa: licence, claims, complaints | Tulinde