Liberty Insurance in South Africa
Licence, claims and complaints
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Liberty company licensed in South Africa
| Company | Licensed as |
|---|---|
| Liberty Group Limited | Life insurers |
Source: Prudential Authority (South African Reserve Bank), Insurers List (Prudential Authority register retrieved on 28 October 2026). Names are reproduced as the regulator lists them. A licence is not a rating: it means the company may sell insurance in South Africa.
Liberty at the National Financial Ombud (2025 figures)
The National Financial Ombud is the free ombud for insurance complaints. Its Annual Report 2025 lists the 25 non-life and 25 life participants with the most complaints. The lines printed for Liberty:
| Name printed by the NFO | Table | Count in 2025 | Position by count, of 25 |
|---|---|---|---|
| Liberty | Life: cases registered | 568 | 2 |
These are raw counts, not rates: an insurer with more policies receives more complaints, and a complaint opened is not a finding against the insurer. All 50 lines: complaints by insurer.
Who leads Liberty in South Africa
As named by the company itself (or by the Prudential Authority), read on 31 October 2026. Leadership changes: the linked page is the reference.
| Company | Role | Name | Source |
|---|---|---|---|
| Liberty Group Limited (Standard Bank Group) | Chief Executive Officer, Insurance and Asset Management | Yuresh Maharaj | standardbank.com, read 31 Oct 2026 |
Everyone who leads insurance in South Africa — regulator, industry bodies, complaints bodies and the largest insurers: who's who in insurance in South Africa.
Before you buy from Liberty in South Africa
- Check that the policy is issued by one of the companies above — the licensed entity, not only the brand.
- For motor cover, check the insurer named on the policy schedule on the Prudential Authority's insurers list, and the broker on the FSCA register.
- Ask for the schedule and the exclusions in writing, and compare them with at least one other insurer.
- Keep in mind the claim rule that applies to every insurer: the insurer must tell you its decision in writing within 10 days and, if it rejects the claim, give you at least 90 days to challenge it (Policyholder Protection Rules, rule 17.6).
- If something goes wrong, complain to the insurer, then to the National Financial Ombud, free of charge (0860 800 900, [email protected]).
The rules above come from our guides: licensed insurers and how to complain.
Liberty in other African countries
| Country | Licensed companies |
|---|---|
| Kenya | Liberty Life Assurance Kenya Limited |
| Uganda | Liberty Life Assurance (U) Ltd; Liberty General Insurance (U) Ltd |
| Botswana | Liberty (Botswana) (Pty) Ltd t/a Liberty Life Botswana |
| Namibia | Liberty Life Namibia Limited |
| Zambia | Liberty Life Zambia Limited |
Companies that share a brand are separate legal entities, each licensed by its own country's regulator: a policy bought in one country is handled by that country's company.
Tulinde is independent and not affiliated with Liberty. Brand names belong to their owners.
Frequently asked questions
Is Liberty licensed in South Africa?
Yes. 1 Liberty company appears on the Prudential Authority list (Prudential Authority register retrieved on 28 October 2026): Liberty Group Limited.
How do I complain about Liberty in South Africa?
Write to Liberty first; if it does not settle, complain to the insurer, then to the National Financial Ombud, free of charge (0860 800 900, [email protected]).
How long does Liberty have to pay a claim in South Africa?
The same rule applies to every insurer in South Africa: the insurer must tell you its decision in writing within 10 days and, if it rejects the claim, give you at least 90 days to challenge it (Policyholder Protection Rules, rule 17.6).
How many complaints did Liberty get at the ombud?
In the National Financial Ombud's Annual Report 2025: Liberty 568 (life: cases registered). These are raw counts, not rates per policy.
Who is the CEO of Liberty in South Africa?
As named on the company's own pages read on 31 October 2026: Yuresh Maharaj (Chief Executive Officer, Insurance and Asset Management, Liberty Group Limited (Standard Bank Group)).